Take and Post Lots of Listing Photos

Apparently there's a strong correlation between the number of listing photos accompanying an online home listing and the number of days on market:


I created the above graph using non-scientific but plausible figures provided by Realtor Frank Llosa, a Northern Virgina real estate broker. He's got a very informative and entertaining blog. The figures are based on Frank's review of 268 listings sold in Fairfax back in 2007.

In one of his posts he writes some tongue-in-cheek advice for buyers, suggesting that they "don't skip photoless listings" because listings with few or no photos tend to sell for less. This is really meant to be a criticism of listing agents who post insufficient photos as much as it is advice for buyers. With more and more buyers using the Internet to start their home searches, the more the photos accompanying your listings, the more buyers will become interested, and the quicker your listings will sell.

I would not assume that bad photos are better than no photos, but assuming your photos are good, the more the better, because they engage potential buyers and motivate inquiries, showings and sales.